Custom PR Session
One 90 minute coaching/consulting session
This option suits new and established business owners who are curious yet a little intimidated by PR and want to understand the basics. You want to know when the right time is to start implementing a PR Campaign, how it fits within your marketing mix and how it will effectively promote your business.
This package includes:
- Pre-coaching questionnaire to gain insights on your business and what you want to achieve out of PR
A 90 minute Zoom consulting session to walk you through the PR basics and how PR will complement your marketing campaign
A discussion on the different PR elements and the mix which would work best for you
- Discussion on your target media and a brainstorm of newsworthy content that would appeal to this media
- A discussion on any factors that may be holding you back from engaging PR and steps on moving forward whether or not PR is something you could do yourself or you would need a consultant for
A two page tailored summary of the consult with steps that you can action immediately
Book a session with me and edge a little closer into the spotlight
Understanding PR Coaching Series
One initial 90 minute session followed by three 60 minute sessions. This series runs for two months with two sessions per month. The package is run by providing modules that cover different PR functions each session. There is also the option to add two additional modules at the end if you would like to focus on a particular area.
This coaching package suits you if you are an established business owner who is ready to promote yourself and your business through PR. You need a greater understanding of the PR function and you don’t want to invest in a consulting service until you know the basics. You may have a small event or launch coming up and would like to be guided through it and learn if there are any ways you can promote your business without engaging an expert. Or you may have bigger plans for your business in store and want to learn more about the PR function and how it will work before you employ a consultant or agency.
This package includes:
- A pre-coaching questionnaire to gain insights on your business, what you would want to achieve out of PR, your existing marketing plan and promotions to date and your upcoming event/product launch
- An initial 90 minute coaching/consulting session to go through your questionnaire and go through the basics of a PR strategy and have initial discussions on your target media and the sort of stories that would appeal to this media
- Three additional coaching sessions where we focus on extra PR modules (including media tools such as media releases, media pitching, newsworthy story angles and defining your niche and unique voice as a spokesperson)
- Guidance through a minor campaign or a feature article. I provide you with the correct templates and help you write a media release or feature article that you can target towards one publication or outlet and I walk you through the pitching process. Let’s get you published!
- Templates for a PR Strategy, Media Release, Media List and the outline of a script you can use to pitch your story to the media as well as a script to use over the phone. You will also be provided with worksheets for each module.
Spotlight Ready Coaching Series
This coaching package is for you if you are an established business owner who is feeling ready to rise to the next level and position yourself as an expert and thought leader in your field. This package blends PR Coaching with Life Coaching and will suit you if you identify with being spotlight shy and would like to feel empowered to have your unique voice heard. I know personally how much courage this takes so I am here to walk you through this process so you can step up and shine in the spotlight.
One initial 90 minute session followed by three 60 minute sessions. This series runs for two months with two sessions held per month. The series is run by providing modules that explore different topics each session. There is also the option to add two additional modules at the end of the series if you feel you would like to explore a particular area further.
This package includes:
- A pre-coaching questionnaire to gain insights on you and your business, what you want to achieve as a spokesperson, identify the barriers that are holding you back, identify your unique voice and what sets you apart from your competitors
- An initial 90 minute coaching/consulting session to go through your questionnaire and discuss what you want to achieve, identify any barriers holding you back and talk through your unique qualities that set you apart
- Three additional coaching sessions where we focus on extra modules that help you overcome any spotlight fears, find your unique voice and look at PR Strategies that would best suit you and your brand
- As part of this package I provide you with worksheets to complete each module as well as the template for a professional media biography, tips for your website media page and a Q&A template
Investment: $570 a month for two months. $1140 in total.
There is the option to add two additional modules at the end of the series for $570.
Book a free 20 minute consult with me, to find out more information on this package and if this series is the right fit for you.